Helen Tseng Challenge Coin Design for 99 Percent Invisible

Helen Shewolfe Tseng is a designer and illustrator based in San Francisco whose clients include: Airbnb, Benefit Cosmetics, Cosmopolitan, Eventbrite, Facebook and Google … you know, just to name a few. Helen describes her design for the 99 Percent Invisible coin below:

For the front of the coin, I used two commonly-used challenge coin elements: a shield and a ribbon. I drew shipping cranes to reference the podcast’s headquarters in Oakland, a staircase for architecture, and a lightning bolt for radio. The waveform is a clip from the show’s intro: “This is 99% Invisible. I’m Roman Mars.” And of course, always read the plaque.

For the back of the coin, I surrounded an enamel yellow square, a reference to their logo, with symbols culled from notable episodes: flag (Vexillionaire), quatrefoil (The Fancy Shape), sliced bread (Good Bread), lock (Perfect Security), Pizza Hut roof (U.T.B.A.P.H), hash (Octothorpe), planchette (O-U-I-J-A), and a Plimsoll line (A Cheer for Samuel Plimsoll).

And now for the finished product:

helentnseng-99percent

To read the entire article (and to check out the rest of Helen’s awesome work), visit her website here.